Economic Development: Tourism

TOURISM STORY MAP (Click to view full screen)

Branding – Positioning Monterey as a recognized sustainable and wellness destination

Monterey County is making efforts to brand itself as a true sustainable, wellness and life style tourism destination. Monterey has significant assets to build on in positioning itself as a top tourist and business destination. Building on these benefits would include attracting more specialty meetings and becoming eligible for high-profile global tourism distinctions.

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