Content Creator Program

WeatherTech Raceway Laguna Seca is thrilled to announce the launch of its groundbreaking Content Creator Credential Program, designed to provide passionate motorsports enthusiasts and content creators with unprecedented access to race weekends. This program aims to break down barriers in an industry often dominated by sponsorships and established media outlets, offering a unique opportunity for emerging creators to showcase their talent and love for motorsports.

Thank you very much.
The Content Creator Program is closed for the 2024 Season.

We will be looking for content creators that have a wide reach, represent our brand well, are knowledgeable and informative or playful and interactive, can help us branch into new demographics and are organized in their reporting strategies.

We want to hear from you if you think you will be able to bring value and spread the passion of motorsports to your people. Whether that is through a blog, a YouTube Channel, a TikTok or something else, we are not necessarily looking for people with the largest following, but people who can inform, educate and entertain and then report back on the value you have provided in an organized way.

Qualified applicants will be asked to join a zoom meeting closer to the date of the event. During this zoom meeting we will go over the specific details of each event, share our social guidelines, seek opportunities for collaboration and review safety guidelines and brand regulations. Denials will be based on capacity.

Accepted applicants will get two content creator credentials which are the equivalent of two general admission tickets to the event. In addition, each event will contain a few carefully curated experiences for you to get fun engagement from each of our race series partners. This could be anything from a pit lane demonstration, to a chance to meet a driver/rider or something else. In addition we will be providing discounts and promotions from some of our vendors with more opportunities to promote.

Feel like your content is worth more than that? Please see below for questions about compensation.

This program was created out of a need to find a way for content creators who were already applying for a media credential to gain the access they seek to our events. It is not intended to undermine the value of content creators who feel that their reach, engagement or work is worth more than what the program can offer. As this is a brand new program and we are in the learning process, we encourage those who seek more to apply and we can discuss on a one on one basis if there are opportunities for a more hosted experience.